DirectSalesQRCodes(TM) is Now Launched for Integration in the Direct Sales Industry

July 15, 2011

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Go to MAIN WEBSITE CLICK HERE In the same way that websites, MySpace URLs, and more recently Facebook pages started appearing in newspaper, TV, and newspapers ads, the public is now witnessing  QR codes appearing in every form of traditional advertisements.  Read Recent Case Studies Here.  QR codes have been seen on a variety of […]

TLP Adds Google+1 and GoogleTV Integrations to Subscriptions Services for PoliticalQRCodes(TM), LegalQRCodes(TM), MedicalQRCodes(TM and EventQRCodes(TM)

July 2, 2011

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FROM EACH WEBSITE UPDATE: June 28, 2011 UPDATE:  We have included within the Subscription Service both a mobile Google +1 social media integration and a Google TV optimized site integration.  Here is why Google+1 is important to your Campaign in networking your Supporter and Volunteers in “Circles” “Sparks” “Huddles” and “Groups”.  Please watch the short […]

TLP Revises and Releases New Mobile Sites for PoliticalQRCodes(TM), MedicalQRCodes(TM) and LegalQRCodes(TM)

June 21, 2011

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New Demo Mobile Site Platforms Accessed From QRCodes Now Revised and Released. TLP has revised the mobile sites for new demo reviews for:  PoliticalQRCodes(TM), MedicalQRCodes(TM), Event QRCodes(TM) and LegalQRCodes(TM).  National Sales and Marketing teams in 5 geographic regions are now being assembled by TLP’s national sales manager. Please Scan this PoliticalQRCode(TM), the MedicalQRCode(TM) and LegalQRCode(TM). […]

TLP has now Launched LegalQRCodes(TM) – Currently Marketing to Firms in Illinois and Florida

June 17, 2011

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The Legacy Productions has launched a new niche service to its TransMedia Campaigns.  Unique QRCodes  developed for Law firms can now connect them potential new clients.  Legal QRCodes(TM)  offers a comprehensive solution to law firms to leverage their existing social media, websites and print media advertising taking it into the 21st century where new clients […]

TLP Now Adds PoliticalQRCodes(tm) in Color for Political Candidates

June 15, 2011

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Click Box Above to to to PoliticalQRCodes(tm) Website QRCodes were heavily featured in the June 13, 2011 GOP Debates covered by CNN.  Political Candidates and Campaign Managers are looking for QRCodes with mobile functionalities and interactivity in managed Campaigns.  TLP developed PoliticalQRCodes(tm) to respond to the tsunami for demand predicted in the 2011 and 2012 […]

TLP Extends TransMedia Reach of PoliticalQRCodes(tm) with Daily Newspaper at Paper.li

June 12, 2011

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Web 3.0 and the Semantic Web have added many new TransMedia opportunities to brand extensions and engagability factors.  PoliticalQRCodes(tm) is a TransMedia service of The Legacy Productions.  LINK.   It has just launched its daily newspaper “PoliticalQRCodes Daily” within the Paper.li architecture.  The newspaper will be updated every 24 hours and focus on: PoliticalQRCode application […]

TLP Adds New ConnectedTV Service via GoogleTV for Campaign Managers and Political Candidates

June 4, 2011

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PoliticalQRCodes(tm) is now combined with ConnectedTV’s via GoogleTV. These combined services are now being offered to Campaign Managers, Consultants and Political Candidates. Candidates now have the opportunity to have their own proprietary channel on a GoogleTV optimized site offering all of its benefits (videos, pictures, text) in one location for Voters to watch on the […]

TLP Creates PoliticalQRCodes(tm) as a TransMedia Agency Service and “End to End” Solution for Political Campaigns

May 29, 2011

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QR Codes Are Taking US Politics by Storm – Outlook for 2011-2012 The number of mobile phones will exceed 5 Billion in 2010 according to the ITU; out numbering personal computers 5 to 1. Facebook has over 500 Million users, over half the daily activity is via the mobile web. Twitter recently exceeded 20 Billion text […]

Lifetime Brands Adding QR Codes to Product Line – TLP Integrating Lifetime Brands into Two TransMedia Projects

May 27, 2011

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Farberware®, KitchenAid®, Pfaltzgraff®, Mikasa®, Cuisinart®, Calvin Klein®, CasaModa®, Gorham®, International® Silver, Kirk Stieff®, Nautica®, Pedrini®, Sabatier®, TowleTM Silversmiths, Tuttle®, Wallace® and Vasconia® Lifetime Brands Strengthens Social Media Capabilities with QR Initiative Lifetime is launching a series of videos linked to Quick Response codes on product packaging. Lifetime Brands Achieves $50,000 Lift in Weekly Revenue Lifetime […]

Innovative Use of QR Codes – Music Album Promotions on Side of Buildings

May 27, 2011

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Here’s the innovative and interactive deal: 4 weeks 4 challenges 11 pairs of tickets 1 unreleased live track and an exclusive grand prize Play Photobooth this week and you could win a pair of tickets to these sold-out Death Cab for Cutie shows, plus a meet & greet with the band: June 7: El Rey […]

TLP Now Developing “Walker” as a TransMedia Entertainment Property

May 19, 2011

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The Walker Blog Website Can Be Found Here Walker YouTube Site,    Walker Facebook Site One of the many planned Walker website portals under development for the TransMedia project states: “WALKER  is a new “Social Benefit” TransMedia Entertainment Property being produced by The Legacy Productions.  We invite you to become a part of the experience […]

QR Codes and SMS Text Case Studies

May 19, 2011

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Click here for an 8 page Market Research list of  recent case studies on the effectiveness of SMS Text and QR Code campaigns.  Click box above for the Free White Paper on QR Codes. In the above campaign lifestyle alcohol brand VeeV connects to its customers with the nearest store offering their product using the […]

QR Code Usage up 4,549% in 1st QTR 2011 – TLP integrates QR Codes in TransMedia Strategies

May 18, 2011

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Mobile bar code scanning has increased by 4,549 percent in the first quarter of 2011 on a year-over-year basis, according to a Mobio Identity Systems study. Report May 2011:  “The Naked Facts: Whiplash Edition QR Barcode Scanning in Q1-2011”  READ FULL REPORT HERE. With the increase in smartphone purchases for both iPhone and Android devices, which […]

The State of TransMedia According to JWT – In 2011 Brands Buy In …

May 12, 2011

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JWT recently released a significant report for 2011 entitled:  “TransMedia Rising.”  In it the giant advertising firms quotes:  “What we need to do is figure out the story behind the brand, the place it wants to occupy in the consumer’s mind, deconstruct it, make it relevant and reassemble it for the relevant audiences, on the […]

The Threshold – A Successful CISCO TransMedia Multi-Layer ARG Project

May 8, 2011

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2011 Update: CISCO, No Mimes and JUXT Team up again in an amazing TransMedia Project spanning 5 Continents and 2 weeks of Alternate Reality Game Immersion.  It’s called “The Hunt.” Here is a Webisode segment provided as a featurette to the participants to help solve a mystery and engage them in activities.  You will notice […]

Anatomy of a Highly Successful TransMedia StoryWorld – “Conspiracy for Good”

May 5, 2011

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What makes a successful cross-platform or transmedia project? Are there key ingredients? What’s the secret sauce? THE AUTHORS REPORT:  “With the Conspiracy For Good, our definition of a successful transmedia project is one that utilizes technology to deliver story content and engage an audience in original and novel ways.  We intentionally created a story that […]

TransMedia Strategies with Multi-Screen Delivery – Now In High Demand in 2011

May 4, 2011

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SOURCE HEADLINE (May 4, 2011):  The explosion in syndicated content, easily embeddable code, and the torrents of clips coming to the Web are paying off in streaming media pretty much everywhere. According to the third annual survey of web media companies by D S Simon, 85% of them now carry video, representing an increase of […]

TLP in Spec Development on Reality Webisode Series Integrating GigWalk

May 4, 2011

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Gigwalk is a TransMedia dream.  It poses opportunities for numerous StoryWorlds and Brand Integrations.  That’s why TLP decided to develop a reality webisode series integrating this unique technology into a “stream of consciousness” StoryWorld inside a webisode reality series which integrates select National Brands.  Stay tuned for updates on the integrated webisode series, graphic novel, […]

TLP TransMedia Strategies for Broadcast News Outlets

May 2, 2011

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THE NEWS ABOUT THE NEWS.  “Nearly half of respondents (48 percent) said their primary source of news and information is the Internet, an increase from 40 percent who said the same a year ago. Younger adults were most likely to name the Internet as their top source —55 percent of those age 18 to 29 […]

2011 TV Viewing Trends by Neilsen – TransMedia Implications are Immense

May 1, 2011

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Timeshifted TV.  Timeshifting continues to be a significant factor in how consumers watch TV.  From a TransMedia perspective, the days of linear broadcast TV have come to an abrupt end.  Non-linear TV is in … and the opportunities presented in TransMedia StoryWorlds with multi-platform distributions  are immense.  Content may be king … but TransMedia Content […]

In 2011 Samsung says SmartTVs have the potential to replace conventional cable TV services

May 1, 2011

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Major Industry Players are Poised to Replace Cable TV’s Entire Business Model. On April 28, 2011, Samsung announced it  hopes that its range of Smart TVs will replace pay TV and laptops in the lounge room within six months, by supplying video content and web browsing though your connected television, an industry conference in Hobart […]

TransMedia in Hispanic Television – Univision and Buick

May 1, 2011

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It’s an Ad Within an Ad Within a TV Show for Univision Novela AdAge Reports:  “In Bid to Sell Buicks With Intrigue and Plot, Network and GM Roll Out Character-Driven Spot.” The article reports:  “As head of Hispanic ad agency Publicidad Arismendi, Eva Rodriguez won General Motors’ Buick account and created the car brand’s first […]

Why SmartPhone Integrations are Included in TLP TransMedia Strategies – 2011

May 1, 2011

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May 5, 2011 Report:  The worldwide smartphone market grew 80% in the first quarter compared to a year ago as manufacturers rolled out much-anticipated new devices and prices on older models dropped, according to new data from technology research firm IDC. The number of smartphones shipped in the quarter nearly doubled to 99.6 million units […]

TLP TransMedia Overview for 2011- How Can Brands Benefit?

April 30, 2011

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Click Above to Download PDF 1)  What is a Transmedia Narrative? 2)  What are some recent examples? 3)  What makes TransMedia Stories  interesting to an audience? 4)  What does it mean for your Brand and how is it Monetized? 5)  How Is A TransMedia Strategy Initiated?

TLP Adds TVTak to TransMedia Platform Integrations = Social TV

April 29, 2011

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It’s Not TV … Now It’s Social TV … TransMedia Tools You Need Content + TransMedia Multi-Platforms + Engagement + Call to Action = Meaningful Metrics and ROI to Brands TLP Offers  TVTak for Select TransMedia Campaign Integrations TvTak offers new types of direct engagement between viewers and advertisers.  See something that interests you?  Advertisers […]

MIPTV 2011 – Major Broadcast TV Cases Studies of TransMedia Strategies = $$$$$$

April 29, 2011

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Discover the latest developments in recent TransMedia strategies and applications deployed by major producers and distributions of content.   Learn how to make sense of multitude of development platforms and emerging distribution channels:   TV program content delivered on rich media tablets and the latest smart phones via Apps Internet/TV apps and widgets, running on the […]

TLP Recommends “Finding the GAP” and “Disruptive Change” in TransMedia Strategies

April 29, 2011

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Observations and insights are not the same thing.  In TransMedia, this is very important. Observations mean raw data.  It’s a gradual accumulation of research information … that one  consciously and carefully records— exactly the way we saw or heard it … no interpretation added. By contrast, insights are the sudden realizations.  We know them as […]

TLP Following 2011 Video Trends for TransMedia Packaging

April 29, 2011

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Online Viewing Stats: comScore Video Metrix data shows that 174 million US internet users watched online video content in March 2011 for an average of 14.8 hours (888 minutes) per viewer. The total US internet audience engaged in more than 5.7 billion viewing sessions during the course of the month.  Unique viewers were up 2.5% […]

TLP Adds FusionTalk Video Emails to Interactive Slate of TransMedia Tools

April 29, 2011

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For years TransMedia companies have searched for a suitable and attractive interface for the delivery of video email messages.  A GetResponse “2010 Email Marketing Trends” survey was conducted online from January 27 to February 5, 2010.   When a group of small to medium size business marketing companies were  asked if they used video email […]

New Marketing Option Can Combine iTV and Mobile – TLP Incorporates “IntoNow” in TransMedia Packaging Services

April 28, 2011

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THE NATIONAL BRANDS ARE WEIGHING IN … Large advertisers have indicated a strong desire for strategies to capitalize on both interactive TV and mobile platforms.  An opportunity to combine the two is now available and it is being incorporated by savvy TransMedia companies. Pepsi thinks so.  So do a number of other NATIONAL BRANDS. One […]

In a TransMedia World … The Mobile Ad Market is Exploding – Up 36%

April 28, 2011

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Rhythm NewMedia releases metrics every quarter to help you evaluate the effectiveness of your mobile video ad campaigns and to learn best practices. Data points are based on ads served across iPhone, iPod Touch, iPad, Android and other devices in the US market.  In Q1, Rhythm served over 728 million average monthly content views in […]

TransMedia + Social Media + An Entertainment Property = Audience Engagement

April 27, 2011

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In the new film Source Code, there’s an interactive digital StoryWorld developed in the film’s marketing campaign.  It’s a successful technique which TV serials, webisodes, mobisodes and bonus content promotions could easily integrate. It”s a first for Summit Entertainment.  That’s the studio producing the thriller, Source Code (Jake Gyllenhaal) which has  a social media game […]

What is TransMedia Syndication and Distribution? Fiction Without Limits …

April 24, 2011

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TransMedia stories, at a most basic level, are stories told across multiple media platforms.  At the present time, the most significant stories tend to flow across multiple media platforms which give rise to new revenue models where broadcast and narrowcast models converge in a new integrated business plan.  Cross-platform integrations give rise to new Story […]

TLP Completes “Connected TV” White Paper – Latin TV Market Focus

April 20, 2011

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Managed TV versus Over the top video The impact of connected TVs on the TV industry (RequestPDF – contact button) What You Need To Know: A Sixty Second Version UNIVISION STATEMENT AT YOUTUBE:  You’ve probably read the headlines: “New census milestone: Hispanics reach 50 million”; “U.S. Hispanic population tops 50 million” and one of our […]

A Brand is Not a Logo … It’s an Experience.

April 18, 2011

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Kevin has clearly led the field with Fortune 500 Companies. If they adopt “Lovemarks” as a branding strategy, why are medium and smaller companies reluctant?

The Love Kitchen – TransMedia 4 Screen Syndication Strategy

April 18, 2011

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TLP is assisting TheLoveKitchen with TransMedia, 4 Screen Packaging of the reality show which is now in development.  Synopsis from Show Website.  “The Love KitchenTM is a new seductive dating and upscale cooking show combing sex appeal and food.  TLK unmasks the true personalities of the contestants by turning up the temperature on their first […]

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