The Legacy Productions Branding “Lovemarks” for Reality TV Series: JOBz

Posted on December 29, 2009

0


Kevin Roberts, CEO of Saatchi & Saatchi turned the advertising agency around with the concept and implementation of Lovemarks branding strategies for Fortune 500 clients.    A few years ago, Saatchi & Saatchi looked closely at the question:   What makes some brands inspirational, while others struggle?  And they came up with the answer: Lovemarks:  the future beyond brands

The Legacy Productions has implemented specific Lovemarks of:

Aspiration, Perseverance, Endurance, and Overcoming

… into the JOBz reality TV series’ brand image.  These Lovemarks are found throughout the JOBz’ webpage, print literature, key artwork, and other graphics in the show Media Kit.  http://www.jobztv.com

Here are some of the JOBz show posters:

jobz-reality-tv-series-poster-aspiringjobz-reality tv-series-lovemarks-poster-endurancejobz-reality-tv-series-lovemarks-poster-perseverancejobz-reality-tv-series-poster-lovemarks-overcomingjobz-reality-tv-series-lovemarks-poster-perseverance2

Advertisements