The Legacy Productions Branding “Lovemarks” for Reality TV Series: JOBz

Posted on December 29, 2009


Kevin Roberts, CEO of Saatchi & Saatchi turned the advertising agency around with the concept and implementation of Lovemarks branding strategies for Fortune 500 clients.    A few years ago, Saatchi & Saatchi looked closely at the question:   What makes some brands inspirational, while others struggle?  And they came up with the answer: Lovemarks:  the future beyond brands

The Legacy Productions has implemented specific Lovemarks of:

Aspiration, Perseverance, Endurance, and Overcoming

… into the JOBz reality TV series’ brand image.  These Lovemarks are found throughout the JOBz’ webpage, print literature, key artwork, and other graphics in the show Media Kit.

Here are some of the JOBz show posters:

jobz-reality-tv-series-poster-aspiringjobz-reality tv-series-lovemarks-poster-endurancejobz-reality-tv-series-lovemarks-poster-perseverancejobz-reality-tv-series-poster-lovemarks-overcomingjobz-reality-tv-series-lovemarks-poster-perseverance2