MIPTV 2011 – Major Broadcast TV Cases Studies of TransMedia Strategies = $$$$$$

Posted on April 29, 2011

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Discover the latest developments in recent TransMedia strategies and applications deployed by major producers and distributions of content.   Learn how to make sense of multitude of development platforms and emerging distribution channels:   TV program content delivered on rich media tablets and the latest smart phones via Apps Internet/TV apps and widgets, running on the new internet enabled tv sets.

Speakers with demos include:  David Jullien, Director, Business Development, Digital Gaming, Endemol Worldwide Brands,  Jeroen Elfferich, CEO, Ex Machina, Tom McDonnell, Commercial Director, Monterosa, Daniel Saunders, Head of Content Services, Samsung Electronics Europe, and Patrice Slupowski, VP, Digital Innovation and Communities, Orange .  Social TV Apps, which enable consumption of TV programs on social media platforms, and build communities around TV programs through tablets or internet TV sets.   This session explored both the creative and business opportunities and challenges around creating and marketing TV Apps.  What is the potential of social TV?  What is the future beyond TV Apps?

IT’S ALL ABOUT TRANSMEDIA …

Moderator
Richard Kastelein, CEO, Agora Media Innovation and Publisher, Appmarket.tv

Speakers
David Jullien, Director, Business Development, Digital Gaming, Endemol Worldwide Brands
Jeroen Elfferich, CEO, Ex Machina
Tom McDonnell, Commercial Director, Monterosa
Daniel Saunders, Head of Content Services, Samsung Electronics Europe
Patrice Slupowski, VP, Digital Innovation and Communities, Orange

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