TLP Now Developing “Walker” as a TransMedia Entertainment Property

Posted on May 19, 2011

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The Walker Blog Website Can Be Found Here

Walker YouTube Site,    Walker Facebook Site

One of the many planned Walker website portals under development for the TransMedia project states:

“WALKER  is a new “Social Benefit” TransMedia Entertainment Property being produced by The Legacy Productions.  We invite you to become a part of the experience in this rapidly expanding new genre of entertainment which combines narrative, significant social and environmental causes, with mobile interactivity and  commerce. YOU , our audience is given the opportunity to affect real world changes:  from the environment – to education – to health –  to the economy … all  by applying their unique abilities, talents, networks and passion as an active part of the story.  …

Walker Reaches to the 18-34 Year Old Demographic


In the fictional TransMedia StoryWorld, WALKER is a solo journalist … a SOJO.  He’s alone in the world investigating stories which have global impacts environmentally, socially and economically.  Many of the hidden puppetmasters WALKER want to “silence” him AND ANYONE WHO HELPS HIM.  WALKER is  not good for business … their business.   WALKER develops and encourages a global movement for change driven by a series of webisode stories he begins and posts on-line.  Blog entries provide further backstory.   Fiction and reality ae blurred.  The audience becomes a part of the story and a participant in.   Clues are provided integrating augmented reality, SmartPhone capabilities and QR Codes.  The audience participants have the ability to become a SOJO with WALKER and impact the outcome of this story … and the dialogue on the stories:  Climate Hacking, NanoTech and Water Wars.

The WALKER story will be played out OVER ONE YEAR on disclosed and secret websites discovered by the participants as well as in graphic novels, on mobile devices, and at live meet-up events in Boston, Los Angeles, and London, and other cities world-wide.

ONE LONE SOJO   NOW   BECOMES MANY …

WALKER is patterned after other game-changing entertainment properties – blending narrative with mythology that blurs the lines between fiction and reality.  WALKER compels the audience to become a part of the story with real world outcomes that actually mean something…

JOIN WALKER.  Become a SOJO.

The World … Your World … Our world Depends on it!

The Walker Characters are Lifted from the fictional Walker Graphic Novel and immersed into real-life issues confronting all readers world-wide.  Fiction and Reality are Blurred …

The Walker story is fictional and lifted from a graphic novel entitled “Climate Hacking.”


The website goes on to say:

“NOTICE:  (May 13, 2011)  As Walker moves from BETA testing to LIVE interactivity we will inform you here.  You will soon begin to see the bumper stickers (see example below, i.e. a spin-off from the 1950′s “Kilroy Was Here” phenomena) but with new QR Codes technologies utilized, so that Walker solo journalists (SOJOs) and Walker augmented/alternate reality game players can receive coded communications from Walker which include private communication, locations for clues, as well as  news gathering assignments for the Climate Hacking, NanoTiO2 and Water Waters productions (as Walker webisodes, mini-docs, and interstitials).  Please check back frequently as more news will be announced.  When Walker is LIVE and not in BETA,  the QR Codes on this blog and everywhere will change … taking the Walker SOJOs to other web sites, secret web sites, flash mobs and live event locations with new instructions which further the Walker ARG game.  Those sites may include Craigslist and other forums adding to the tension of the game and its context in contributing to the on-going dialogues about Climate Hacking, Water Wars and Nano technologies.  Stay tuned …”


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