Innovative Use of QR Codes – Music Album Promotions on Side of Buildings

Posted on May 27, 2011


Here’s the innovative and interactive deal:

  • 4 weeks
  • 4 challenges 11 pairs of tickets
  • 1 unreleased live track
  • and an exclusive grand prize

Play Photobooth this week and you could win a pair of tickets to these sold-out Death Cab for Cutie shows, plus a meet & greet with the band:

June 7: El Rey Theatre, Los Angeles
June 9: Fillmore, San Francisco

Play along every week and you could win a Codes And Keys Limited Edition Poster Series Set – 11 limited edition posters, each inspired by a different song on the album and designed by Christopher Paul.

RedLaser, a leading barcode and QR code scanning mobile app, is bringing a brand new mobile experience to Sasquatch! Music Festival this weekend by launching a new sister app, RedLaser LIVE. The company is also offering Sasquatch! attendees the chance to win free merchandise and entry into exclusive acoustic performances – all through QR code contests. The new app, RedLaser LIVE, is a first-of-its kind geo-location tool, designed to help festival-goers keep tabs on friends, campsites, cars and more. The app, available for free on iPhone®, will also share the locations of special promotions throughout the festival, such as discounts at food stands and t-shirt giveaways at the RedLaser booth onsite.

Making a splash at Sasquatch is RedLaser’s latest example of the increased importance that their mobile technology plays in the music industry. This month, RedLaser designed a game with Sasquatch! headliner, Death Cab for Cutie, called Four Codes and Keys. The game incorporates Death Cab for Cutie-related clues that help fans unlock QR codes that are the “keys” to win prizes.

In February, RedLaser partnered with hip hop artist Lupe Fiasco to help him creatively launch his critically acclaimed album, “Lasers.” RedLaser worked with Lupe to project a QR code on the sides of buildings in New York and Hollywood, and activated his online fan-base by urging them to go out, scan and pre-order the album. Twenty five percent of his pre-order sales came from scanning his RedLaser QR code.