QR Code Music TransMedia Promotion – Jimmy Fallon Plugs Odd Future – 480,000 hits

Posted on May 28, 2011


OVER 480,000 HITS AS OF MAY 28, 2011.  In February 2011, Host Jimmy Fallon started a new trend by offering up a QR code instead of holding up the cover of a record album or CD.  Tyler, The Creator and Hodgy Beats of Odd Future was on Late Night with Jimmy Fallon and prior to the set, Fallon held up an LP-size QR code which, when viewed with the proper app, pointed viewers to the oddfuture.com website.  when they go there it features a video of Tyler The Creator’s “Yonkers.”  Fallon has been a pioneer among his fellow talk show hosts in the use of Twitter and he has enthusiastically disemminated clips of his show online to reach a digital savvy audience and has picked up on Internet memes like “Double Rainbow,” which he performed as Neil Young.

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