SmartPhone and TransMedia Strategies – Why TLP Recommends SmartPhone Integrations

Posted on May 28, 2011

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Note from TLP:  Designing Mobile Experiences.  This is an outstanding PDF which clearly walks the business person through the case for making certain a mobile platform is integrated into a TransMedia Campaign of any type.  Some of the data regarding mobile phone market share is dated in the report, but the balance is highly relevant.  “61.5 million Americans ages 13 and older owned a smartphone in the period, and 26% had an Android-based phone, ComScore reported Friday. Third-place Apple followed with a 25% share and Research In Motion, maker of the BlackBerry, led the pack with a 33.5% share.”  Source
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