TLP Adds New ConnectedTV Service via GoogleTV for Campaign Managers and Political Candidates

Posted on June 4, 2011


PoliticalQRCodes(tm) is now combined with ConnectedTV’s via GoogleTV. These combined services are now being offered to Campaign Managers, Consultants and Political Candidates. Candidates now have the opportunity to have their own proprietary channel on a GoogleTV optimized site offering all of its benefits (videos, pictures, text) in one location for Voters to watch on the web, on ConnectedTVs in their living rooms and on mobile devices. Voters can find the locations via PoliticalQRCodes(tm) which they scan on their cell phones from Political Candidates’ billboards, posters, business cards, websites, signage, TV Ads … just about anything printed. This is a game changer for the 2011 and 2012 political elections in the US.



Why Google TV and PoliticalQRCodes(tm)?

TLP is offering a GoogleTV enable site as part of its value added service suite to Political Candidates and Campaign managers. TLP’s market research indicated a common complaint of campaign managers is the volunteers do not necessarily have the technical skill sets to be able to bring the campaign into a Web 3.0 environment.

The Internet and the 2008 Election by the PEW Internet and American Life Project, by  June15, 2008

Some 40% of all adults have used the internet to get political news and information about the campaign so far, up from 31% at the same point in the 2004 presidential race.

Much of the growth in online news consumption since our spring 2004 survey has occurred among the young, those with college experience, and those who live in higher-income households.

Particularly notable is the rise in online political news consumption by African-Americans, 40% of whom (representing 67% of online African-Americans) now go online for news or information about the campaigns, up from just 19% at the same time period in the 2004 race.

Americans are contributing regularly to the political conversation using the internet, email, and text messaging.

In addition to capturing overall online news consumption, we also measure the intensity with which people engage in the online political debate by asking them how frequently they take part in the political process using the internet, email, and text messaging.

Internet users are going online with great regularity to learn more about the campaign and engage in political activities. One-quarter (27%) of internet users go online once a week or more to do something related to the campaign, and 8% do so once a day or more.

The third component of the online political discussion is text messaging, which we asked about in relation to politics for the first time in our spring survey. At the moment, text messaging is less of a factor in the political debate than the internet or email; 8% of those who use text messaging say that they send or receive text messages about the campaign or other political issues at least once a week.

In total, this means that 63% of internet users—representing 46% of all adults—are going online or using email or text messaging to take part in the political conversation and get news or information about the campaigns.


COMMENT FROM TLP:  This being the case in 2008, by far greater reason will the use of PoliticalQRCodes™ and GoogleTV enabled sites play a game changing roll in the 2011 and 2012 elections.  Consider these facts in 2011 Studies:

Mobile bar code scanning has increased by 4,549 percent in the first quarter of 2011 on a year-over-year basis, according to a Mobio Identity Systems study.

Report May 2011:  “The Naked Facts: Whiplash Edition QR Barcode Scanning in Q1-2011“  READ FULL REPORT HERE.

With the increase in smartphone purchases for both iPhone and Android devices, which have a pre-installed QR reader, there is growing awareness among consumers of QR codes compared to a year ago.

QR barcodes go mainstream
Women also show a higher interest in using QR codes, accounting for 68 percent of users.

These numbers have big implications for advertisers.

“QR barcodes are no longer just a way to speak to early adopters, or the geek crowd,” Mr. Binns said. “QR codes have gone mainstream and are being used heavily by women who are head decision makers and purchasers in households.”

Mobio offers target rich environments where advertisers use multiple barcodes tied to different outcomes or campaigns to engage their consumers multiple times.

The vast majority of mobile bar code scans are centered on providing more information about a product or service, with 89 percent of scans falling into this category.

In terms of the type of media scanned, social media accounts for 70 percent of scans, TV 22 percent, the physical world four percent, online three percent and print one percent.  The iPhone is the most popular scanning device, followed by the iPod Touch and then, Android.  The report also shows that consumers are not just trying QR codes once and forgetting about them, but are becoming repeat users of the technology.

In fact, repeat scanners account for 62 percent of the market.

For marketers, this means QR codes can provide a way to have an ongoing conversation with consumers.

“QR isn’t a one-off medium anymore,” Mr. Binns said. “Marketers can change their QR codes in ads each day, week or month, and have an ongoing dialogue with their consumer.”


Return to PEW STUDY

Fully 35% of all adults have watched a politically related video so far. Some 16% of adults have read candidates’ position papers online, and 9% have read the full text of a candidate’s speech online.

Internet users are seeking out and engaging in a wide range of activities related to the campaign. The biggest surge has come with the spread of online political videos, which were hardly a force in internet users’ experience in 2004. Some 47% of online adults have watched at least one type of online political video (out of a list of five possible types of videos) in the past several months—this represents 35% of all adults.

Some of the video they are watching relates to material that was offered in news reports. At the same time, a large portion of it involves material that was not edited into news coverage. For instance, 27% of internet users have gone online to watch candidates’ speeches or announcements, and one-quarter have watched campaign-related videos that did not come from a news organization or the campaigns themselves.

Additionally, about one in five internet users (18%) has gone online to read a candidate’s position paper on a particular issue, and 12% have read the full text of a candidate’s speech online. The full-population figures for each activity are 16% for position papers and 9% for speech texts.

Taken together, these activities represent a movement away from political news and information that is filtered by traditional “gatekeepers” such as campaigns and the mainstream news media and toward an environment in which citizens make decisions about politics based on their own interpretations of primary campaign materials. Fully 39% of internet users (29% of all adults) have gone online to read or watch “unfiltered” campaign material, which includes candidates’ debates, speeches/announcements, position papers, and speech transcripts. That means a portion of voters are using the internet to learn more directly about campaign events that might have been comprehensively covered by traditional news media.


COMMENT FROM TLP:  These statistics from PEW concerning the 2008 Election soundly support TLP’s decision to offer both PoliticalQRCodesTM and a proprietary GoogleTV enable Channel to Political Candidates.  The public was ready for this in 2008, but GoogleTV did not yet exist and QRCodes were not being heavily used in the United States.  In 2011 the landscape has changed entirely.  Use of QRCodes by Americans has increased 10 fold by some studies.  American Voters are ready and will clearly use a GoogleTV enabled platform which is specific to a Candidate if it is populated with videos, aggregated news stories, speeches, position papers, pictures with relevant text comments and stories.


Return to PEW STUDY

Although watching political videos and reading campaign documents are the most common online political activities, a second key aspect of the 2008 elections is the extent to which people are contributing to the political conversation. This includes signing up to receive campaign information, posting their own political commentary, forwarding things they find online to their friends and family members, or donating their time and money to one of the campaigns.

One in ten adults has forwarded or posted commentary or writing they found online, and similar numbers have signed an online petition or signed up to receive email from one of the candidates or campaigns. In total, 30% of internet users and 22% of all adults have done at least one of the nine activities listed below at this point in the 2008 election cycle.

Young adults dominate political video consumption and content creation.

Even among those who are wired and politically engaged, young voters stand out compared with their elders based on their consumption of online political video and creation of unique political commentary and writing.

This report is based on the findings of a daily tracking survey on Americans’ use of the internet. The results in this report are based on data from telephone interviews conducted by Princeton Survey Research Associates International between April 8 to May 11, 2008, among a sample of 2,251 adults, age 18 and older. For results based on the total sample, one can say with 95% confidence that the error attributable to sampling and other random effects is plus or minus 2.4 percentage points. For results based internet users (n=1,553), the margin of sampling error is plus or minus 2.8 percentage points. In addition to sampling error, question wording and practical difficulties in conducting telephone surveys may introduce some error or bias into the findings of opinion polls.

What is ConnectedTV Politics? It’s GoogleTV for Your Political Candidate.

The ConnectedTV Market is Enormous and Growing…

DisplaySearch forecasts that over 70 million connected TVs will be shipped in 2012-up from around 15 million in 2009.

SOURCE:  “For over a year, we have believed that Apple will enter the television market by the end of calendar year 2012 at the earliest. While Apple’s commitment to the living room remains a “hobby,” we continue to believe the company will enter the TV market with a full focus, as an all-in-one Apple television could move the needle when connected TVs proliferate. We estimate that of the 220m flat panel TVs sold in 2012, 48% or 106m units will be internet-connected, of which Apple could sell 1.4m units. We believe an Apple television could add $2.5b or 2% to revenue in CY12, $4.0b in CY13 and $6.0b in CY14. Recent developments in Apple’s strategy, including the component deal we believe could secure up to 50″ LCD displays, bolster our confidence that the company remains serious about the connected living room.”

We feel these short videos will answer those questions.