Browsing All Posts filed under »Alternate Reality Game«

SmartPhone and TransMedia Strategies – Why TLP Recommends SmartPhone Integrations

May 28, 2011

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Note from TLP:  Designing Mobile Experiences.  This is an outstanding PDF which clearly walks the business person through the case for making certain a mobile platform is integrated into a TransMedia Campaign of any type.  Some of the data regarding mobile phone market share is dated in the report, but the balance is highly relevant.  […]

TLP Now Developing “Walker” as a TransMedia Entertainment Property

May 19, 2011

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The Walker Blog Website Can Be Found Here Walker YouTube Site,    Walker Facebook Site One of the many planned Walker website portals under development for the TransMedia project states: “WALKER  is a new “Social Benefit” TransMedia Entertainment Property being produced by The Legacy Productions.  We invite you to become a part of the experience […]

QR Codes and SMS Text Case Studies

May 19, 2011

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Click here for an 8 page Market Research list of  recent case studies on the effectiveness of SMS Text and QR Code campaigns.  Click box above for the Free White Paper on QR Codes. In the above campaign lifestyle alcohol brand VeeV connects to its customers with the nearest store offering their product using the […]

QR Code Usage up 4,549% in 1st QTR 2011 – TLP integrates QR Codes in TransMedia Strategies

May 18, 2011

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Mobile bar code scanning has increased by 4,549 percent in the first quarter of 2011 on a year-over-year basis, according to a Mobio Identity Systems study. Report May 2011:  “The Naked Facts: Whiplash Edition QR Barcode Scanning in Q1-2011”  READ FULL REPORT HERE. With the increase in smartphone purchases for both iPhone and Android devices, which […]

The State of TransMedia According to JWT – In 2011 Brands Buy In …

May 12, 2011

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JWT recently released a significant report for 2011 entitled:  “TransMedia Rising.”  In it the giant advertising firms quotes:  “What we need to do is figure out the story behind the brand, the place it wants to occupy in the consumer’s mind, deconstruct it, make it relevant and reassemble it for the relevant audiences, on the […]

The Threshold – A Successful CISCO TransMedia Multi-Layer ARG Project

May 8, 2011

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2011 Update: CISCO, No Mimes and JUXT Team up again in an amazing TransMedia Project spanning 5 Continents and 2 weeks of Alternate Reality Game Immersion.  It’s called “The Hunt.” Here is a Webisode segment provided as a featurette to the participants to help solve a mystery and engage them in activities.  You will notice […]