Browsing All Posts filed under »Storytelling«

QR Code Music TransMedia Promotion – Jimmy Fallon Plugs Odd Future – 480,000 hits

May 28, 2011

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OVER 480,000 HITS AS OF MAY 28, 2011.  In February 2011, Host Jimmy Fallon started a new trend by offering up a QR code instead of holding up the cover of a record album or CD.  Tyler, The Creator and Hodgy Beats of Odd Future was on Late Night with Jimmy Fallon and prior to […]

Lifetime Brands Adding QR Codes to Product Line – TLP Integrating Lifetime Brands into Two TransMedia Projects

May 27, 2011

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Farberware®, KitchenAid®, Pfaltzgraff®, Mikasa®, Cuisinart®, Calvin Klein®, CasaModa®, Gorham®, International® Silver, Kirk Stieff®, Nautica®, Pedrini®, Sabatier®, TowleTM Silversmiths, Tuttle®, Wallace® and Vasconia® Lifetime Brands Strengthens Social Media Capabilities with QR Initiative Lifetime is launching a series of videos linked to Quick Response codes on product packaging. Lifetime Brands Achieves $50,000 Lift in Weekly Revenue Lifetime […]

Innovative Use of QR Codes – Music Album Promotions on Side of Buildings

May 27, 2011

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Here’s the innovative and interactive deal: 4 weeks 4 challenges 11 pairs of tickets 1 unreleased live track and an exclusive grand prize Play Photobooth this week and you could win a pair of tickets to these sold-out Death Cab for Cutie shows, plus a meet & greet with the band: June 7: El Rey […]

TLP Now Developing “Walker” as a TransMedia Entertainment Property

May 19, 2011

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The Walker Blog Website Can Be Found Here Walker YouTube Site,    Walker Facebook Site One of the many planned Walker website portals under development for the TransMedia project states: “WALKER  is a new “Social Benefit” TransMedia Entertainment Property being produced by The Legacy Productions.  We invite you to become a part of the experience […]

QR Code Usage up 4,549% in 1st QTR 2011 – TLP integrates QR Codes in TransMedia Strategies

May 18, 2011

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Mobile bar code scanning has increased by 4,549 percent in the first quarter of 2011 on a year-over-year basis, according to a Mobio Identity Systems study. Report May 2011:  “The Naked Facts: Whiplash Edition QR Barcode Scanning in Q1-2011”  READ FULL REPORT HERE. With the increase in smartphone purchases for both iPhone and Android devices, which […]

The State of TransMedia According to JWT – In 2011 Brands Buy In …

May 12, 2011

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JWT recently released a significant report for 2011 entitled:  “TransMedia Rising.”  In it the giant advertising firms quotes:  “What we need to do is figure out the story behind the brand, the place it wants to occupy in the consumer’s mind, deconstruct it, make it relevant and reassemble it for the relevant audiences, on the […]

The Threshold – A Successful CISCO TransMedia Multi-Layer ARG Project

May 8, 2011

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2011 Update: CISCO, No Mimes and JUXT Team up again in an amazing TransMedia Project spanning 5 Continents and 2 weeks of Alternate Reality Game Immersion.  It’s called “The Hunt.” Here is a Webisode segment provided as a featurette to the participants to help solve a mystery and engage them in activities.  You will notice […]