Browsing All Posts filed under »The Legacy Productions on Inbound Marketing«

TLP TransMedia Strategies for Broadcast News Outlets

May 2, 2011

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THE NEWS ABOUT THE NEWS.  “Nearly half of respondents (48 percent) said their primary source of news and information is the Internet, an increase from 40 percent who said the same a year ago. Younger adults were most likely to name the Internet as their top source —55 percent of those age 18 to 29 […]

TLP TransMedia Overview for 2011- How Can Brands Benefit?

April 30, 2011

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Click Above to Download PDF 1)  What is a Transmedia Narrative? 2)  What are some recent examples? 3)  What makes TransMedia Stories  interesting to an audience? 4)  What does it mean for your Brand and how is it Monetized? 5)  How Is A TransMedia Strategy Initiated?

TLP Recommends “Finding the GAP” and “Disruptive Change” in TransMedia Strategies

April 29, 2011

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Observations and insights are not the same thing.  In TransMedia, this is very important. Observations mean raw data.  It’s a gradual accumulation of research information … that one  consciously and carefully records— exactly the way we saw or heard it … no interpretation added. By contrast, insights are the sudden realizations.  We know them as […]

TLP Following 2011 Video Trends for TransMedia Packaging

April 29, 2011

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Online Viewing Stats: comScore Video Metrix data shows that 174 million US internet users watched online video content in March 2011 for an average of 14.8 hours (888 minutes) per viewer. The total US internet audience engaged in more than 5.7 billion viewing sessions during the course of the month.  Unique viewers were up 2.5% […]

TLP Adds FusionTalk Video Emails to Interactive Slate of TransMedia Tools

April 29, 2011

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For years TransMedia companies have searched for a suitable and attractive interface for the delivery of video email messages.  A GetResponse “2010 Email Marketing Trends” survey was conducted online from January 27 to February 5, 2010.   When a group of small to medium size business marketing companies were  asked if they used video email […]

In a TransMedia World … The Mobile Ad Market is Exploding – Up 36%

April 28, 2011

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Rhythm NewMedia releases metrics every quarter to help you evaluate the effectiveness of your mobile video ad campaigns and to learn best practices. Data points are based on ads served across iPhone, iPod Touch, iPad, Android and other devices in the US market.  In Q1, Rhythm served over 728 million average monthly content views in […]

TransMedia + Social Media + An Entertainment Property = Audience Engagement

April 27, 2011

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In the new film Source Code, there’s an interactive digital StoryWorld developed in the film’s marketing campaign.  It’s a successful technique which TV serials, webisodes, mobisodes and bonus content promotions could easily integrate. It”s a first for Summit Entertainment.  That’s the studio producing the thriller, Source Code (Jake Gyllenhaal) which has  a social media game […]