Browsing All Posts filed under »The Legacy Productions on Social Media«

QR Code Usage up 4,549% in 1st QTR 2011 – TLP integrates QR Codes in TransMedia Strategies

May 18, 2011

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Mobile bar code scanning has increased by 4,549 percent in the first quarter of 2011 on a year-over-year basis, according to a Mobio Identity Systems study. Report May 2011:  “The Naked Facts: Whiplash Edition QR Barcode Scanning in Q1-2011”  READ FULL REPORT HERE. With the increase in smartphone purchases for both iPhone and Android devices, which […]

Anatomy of a Highly Successful TransMedia StoryWorld – “Conspiracy for Good”

May 5, 2011

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What makes a successful cross-platform or transmedia project? Are there key ingredients? What’s the secret sauce? THE AUTHORS REPORT:  “With the Conspiracy For Good, our definition of a successful transmedia project is one that utilizes technology to deliver story content and engage an audience in original and novel ways.  We intentionally created a story that […]

In 2011 Samsung says SmartTVs have the potential to replace conventional cable TV services

May 1, 2011

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Major Industry Players are Poised to Replace Cable TV’s Entire Business Model. On April 28, 2011, Samsung announced it  hopes that its range of Smart TVs will replace pay TV and laptops in the lounge room within six months, by supplying video content and web browsing though your connected television, an industry conference in Hobart […]

TransMedia in Hispanic Television – Univision and Buick

May 1, 2011

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It’s an Ad Within an Ad Within a TV Show for Univision Novela AdAge Reports:  “In Bid to Sell Buicks With Intrigue and Plot, Network and GM Roll Out Character-Driven Spot.” The article reports:  “As head of Hispanic ad agency Publicidad Arismendi, Eva Rodriguez won General Motors’ Buick account and created the car brand’s first […]

Why SmartPhone Integrations are Included in TLP TransMedia Strategies – 2011

May 1, 2011

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May 5, 2011 Report:  The worldwide smartphone market grew 80% in the first quarter compared to a year ago as manufacturers rolled out much-anticipated new devices and prices on older models dropped, according to new data from technology research firm IDC. The number of smartphones shipped in the quarter nearly doubled to 99.6 million units […]

TLP Adds TVTak to TransMedia Platform Integrations = Social TV

April 29, 2011

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It’s Not TV … Now It’s Social TV … TransMedia Tools You Need Content + TransMedia Multi-Platforms + Engagement + Call to Action = Meaningful Metrics and ROI to Brands TLP Offers  TVTak for Select TransMedia Campaign Integrations TvTak offers new types of direct engagement between viewers and advertisers.  See something that interests you?  Advertisers […]

MIPTV 2011 – Major Broadcast TV Cases Studies of TransMedia Strategies = $$$$$$

April 29, 2011

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Discover the latest developments in recent TransMedia strategies and applications deployed by major producers and distributions of content.   Learn how to make sense of multitude of development platforms and emerging distribution channels:   TV program content delivered on rich media tablets and the latest smart phones via Apps Internet/TV apps and widgets, running on the […]