Browsing All Posts filed under »LoveMarks«

QR Code Usage up 4,549% in 1st QTR 2011 – TLP integrates QR Codes in TransMedia Strategies

May 18, 2011

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Mobile bar code scanning has increased by 4,549 percent in the first quarter of 2011 on a year-over-year basis, according to a Mobio Identity Systems study. Report May 2011:  “The Naked Facts: Whiplash Edition QR Barcode Scanning in Q1-2011”  READ FULL REPORT HERE. With the increase in smartphone purchases for both iPhone and Android devices, which […]

A Brand is Not a Logo … It’s an Experience.

April 18, 2011

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Kevin has clearly led the field with Fortune 500 Companies. If they adopt “Lovemarks” as a branding strategy, why are medium and smaller companies reluctant?

The Legacy Productions Branding “Lovemarks” for Reality TV Series: JOBz

December 29, 2009

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Kevin Roberts, CEO of Saatchi & Saatchi turned the advertising agency around with the concept and implementation of Lovemarks branding strategies for Fortune 500 clients.    A few years ago, Saatchi & Saatchi looked closely at the question:   What makes some brands inspirational, while others struggle?  And they came up with the answer: Lovemarks:  the future […]

Naked Pizza Twittering

December 6, 2009

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Naked Pizza, a New Orleans Pizzeria that specializes in healthy pies, set a one day sales record using social media.  In fact 68% of their sales came from people “calling in from Twitter.” Using the Twitter platform, they are able to tell exactly how much in sales can be attributed to the Twitter action. Are […]