LoveMarks

lovemarks-emotional-component-advertising

Credit To: elt.lt

Recently the American Association of Advertising Agencies  released a paper entitled: “Why You Need to Incorporate Emotional Messaging Into Your Marketing Communications.”   The report states  “Recent studies have proven that emotional advertising is more effective than a rational strategy.”  The AAAA paper demonstrates a study of the 880 winners of Advertising Effectiveness Awards from the UK’s Institute of Practitioners in Advertising (IPA).  IPA which offers further proof (as if there was any doubt) that when you put your message in emotional terms, it will carry more weight.

Some highlights from the paper include:

  • Emotionally based campaigns outperformed rationally based campaigns on every single business measure in the cases studied—sales, market share, profit, penetration, loyalty and price sensitivity.
  • Emotional appeals are almost twice as likely to generate large profit gains as rational ones.
  • The more emotion dominates over rational messaging, the bigger the impact on the business; the most effective ads are those with little or no rational content.
  • Emotional advertising is particularly good at reducing price sensitivity, and hence leads to large profit gains.
lovemarks-emotionally-based-advertising-marketing

Credit To: elt.lt

Here is What Some Consumers Say About LoveMarks

A Bit More From LoveMarks Author Kevin Roberts – Can You Say How Your Customer Feels?

the-legacy-productions-livemarks-campaign

MORE ON USE OF LOVEMARKS IN A WEBSITE OR BLOG CAMPAIGN …

Check Out The Legacy Productions” “One Brick at a Time Campaign” By Clicking the Box Below

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