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The State of TransMedia According to JWT – In 2011 Brands Buy In …

May 12, 2011


JWT recently released a significant report for 2011 entitled:  “TransMedia Rising.”  In it the giant advertising firms quotes:  “What we need to do is figure out the story behind the brand, the place it wants to occupy in the consumer’s mind, deconstruct it, make it relevant and reassemble it for the relevant audiences, on the […]