Browsing All posts tagged under »emotion«

TLP Recommends “Finding the GAP” and “Disruptive Change” in TransMedia Strategies

April 29, 2011


Observations and insights are not the same thing.  In TransMedia, this is very important. Observations mean raw data.  It’s a gradual accumulation of research information … that one  consciously and carefully records— exactly the way we saw or heard it … no interpretation added. By contrast, insights are the sudden realizations.  We know them as […]