Browsing All posts tagged under »emotional communications«

The Threshold – A Successful CISCO TransMedia Multi-Layer ARG Project

May 8, 2011

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2011 Update: CISCO, No Mimes and JUXT Team up again in an amazing TransMedia Project spanning 5 Continents and 2 weeks of Alternate Reality Game Immersion.  It’s called “The Hunt.” Here is a Webisode segment provided as a featurette to the participants to help solve a mystery and engage them in activities.  You will notice […]

TLP Recommends “Finding the GAP” and “Disruptive Change” in TransMedia Strategies

April 29, 2011

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Observations and insights are not the same thing.  In TransMedia, this is very important. Observations mean raw data.  It’s a gradual accumulation of research information … that one  consciously and carefully records— exactly the way we saw or heard it … no interpretation added. By contrast, insights are the sudden realizations.  We know them as […]

The Legacy Productions Branding “Lovemarks” for Reality TV Series: JOBz

December 29, 2009

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Kevin Roberts, CEO of Saatchi & Saatchi turned the advertising agency around with the concept and implementation of Lovemarks branding strategies for Fortune 500 clients.    A few years ago, Saatchi & Saatchi looked closely at the question:   What makes some brands inspirational, while others struggle?  And they came up with the answer: Lovemarks:  the future […]

The Power of Belief – Thoughts are Things

December 11, 2009

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…”Thoughts are Things,” and powerful things at that, when they are mixed with definiteness of purpose, persistence, and a burning desire for their translation into riches, or other material objects. …when a man really desires a thing so deeply that he is willing to stake his entire future on a single turn of the wheel […]

Naked Pizza Twittering

December 6, 2009

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Naked Pizza, a New Orleans Pizzeria that specializes in healthy pies, set a one day sales record using social media.  In fact 68% of their sales came from people “calling in from Twitter.” Using the Twitter platform, they are able to tell exactly how much in sales can be attributed to the Twitter action. Are […]

Jordan’s Become Legendary Campaign – What’s the Lovemark Here?

December 4, 2009

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In January 2008, the “Become Legendary” Campaign was launched.  From the Press Release:  “BECOME LEGENDARY” is intended to inspire consumers to exceed expectations, challenge conventional views of sportsmanship and explain that greatness is attainable. Using evocative imagery, the ad campaign animates the Jordan Brand core truths – Authentic, Uncompromised, Earned, and Aspirational – which speak […]

What is your Passion?

December 4, 2009

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Kevin Roberts has defined Lovemarks of a brand as something which is intimate, sensual and mysterious. The Legacy Productions aggregates and distributes inspirational and motivational content as an expression of its mission to empower.