Browsing All posts tagged under »full service media company«

QR Code Usage up 4,549% in 1st QTR 2011 – TLP integrates QR Codes in TransMedia Strategies

May 18, 2011

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Mobile bar code scanning has increased by 4,549 percent in the first quarter of 2011 on a year-over-year basis, according to a Mobio Identity Systems study. Report May 2011:  “The Naked Facts: Whiplash Edition QR Barcode Scanning in Q1-2011”  READ FULL REPORT HERE. With the increase in smartphone purchases for both iPhone and Android devices, which […]

The State of TransMedia According to JWT – In 2011 Brands Buy In …

May 12, 2011

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JWT recently released a significant report for 2011 entitled:  “TransMedia Rising.”  In it the giant advertising firms quotes:  “What we need to do is figure out the story behind the brand, the place it wants to occupy in the consumer’s mind, deconstruct it, make it relevant and reassemble it for the relevant audiences, on the […]

The Threshold – A Successful CISCO TransMedia Multi-Layer ARG Project

May 8, 2011

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2011 Update: CISCO, No Mimes and JUXT Team up again in an amazing TransMedia Project spanning 5 Continents and 2 weeks of Alternate Reality Game Immersion.  It’s called “The Hunt.” Here is a Webisode segment provided as a featurette to the participants to help solve a mystery and engage them in activities.  You will notice […]

TransMedia Strategies with Multi-Screen Delivery – Now In High Demand in 2011

May 4, 2011

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SOURCE HEADLINE (May 4, 2011):  The explosion in syndicated content, easily embeddable code, and the torrents of clips coming to the Web are paying off in streaming media pretty much everywhere. According to the third annual survey of web media companies by D S Simon, 85% of them now carry video, representing an increase of […]

TransMedia Workshop in LA – In Attendance April 25

May 3, 2011

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The global demand for producers familiar with the process of developing transmedia content (across several mediums like games, mobile, television and film) for studios and networks is on the rise.  This 4-hour event at the Beverly Hills Hotel was the first of its kind and unique in the world, delivering practical, how-to TransMedia training led […]

TLP TransMedia Overview for 2011- How Can Brands Benefit?

April 30, 2011

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Click Above to Download PDF 1)  What is a Transmedia Narrative? 2)  What are some recent examples? 3)  What makes TransMedia Stories  interesting to an audience? 4)  What does it mean for your Brand and how is it Monetized? 5)  How Is A TransMedia Strategy Initiated?

TLP Adds FusionTalk Video Emails to Interactive Slate of TransMedia Tools

April 29, 2011

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For years TransMedia companies have searched for a suitable and attractive interface for the delivery of video email messages.  A GetResponse “2010 Email Marketing Trends” survey was conducted online from January 27 to February 5, 2010.   When a group of small to medium size business marketing companies were  asked if they used video email […]