Browsing All posts tagged under »hispanic«

TransMedia in Hispanic Television – Univision and Buick

May 1, 2011


It’s an Ad Within an Ad Within a TV Show for Univision Novela AdAge Reports:  “In Bid to Sell Buicks With Intrigue and Plot, Network and GM Roll Out Character-Driven Spot.” The article reports:  “As head of Hispanic ad agency Publicidad Arismendi, Eva Rodriguez won General Motors’ Buick account and created the car brand’s first […]

TLP Following 2011 Video Trends for TransMedia Packaging

April 29, 2011


Online Viewing Stats: comScore Video Metrix data shows that 174 million US internet users watched online video content in March 2011 for an average of 14.8 hours (888 minutes) per viewer. The total US internet audience engaged in more than 5.7 billion viewing sessions during the course of the month.  Unique viewers were up 2.5% […]

TLP Completes “Connected TV” White Paper – Latin TV Market Focus

April 20, 2011


Managed TV versus Over the top video The impact of connected TVs on the TV industry (RequestPDF – contact button) What You Need To Know: A Sixty Second Version UNIVISION STATEMENT AT YOUTUBE:  You’ve probably read the headlines: “New census milestone: Hispanics reach 50 million”; “U.S. Hispanic population tops 50 million” and one of our […]