Browsing All posts tagged under »inbound marketing«

The Threshold – A Successful CISCO TransMedia Multi-Layer ARG Project

May 8, 2011

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2011 Update: CISCO, No Mimes and JUXT Team up again in an amazing TransMedia Project spanning 5 Continents and 2 weeks of Alternate Reality Game Immersion.  It’s called “The Hunt.” Here is a Webisode segment provided as a featurette to the participants to help solve a mystery and engage them in activities.  You will notice […]

TLP in Spec Development on Reality Webisode Series Integrating GigWalk

May 4, 2011

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Gigwalk is a TransMedia dream.  It poses opportunities for numerous StoryWorlds and Brand Integrations.  That’s why TLP decided to develop a reality webisode series integrating this unique technology into a “stream of consciousness” StoryWorld inside a webisode reality series which integrates select National Brands.  Stay tuned for updates on the integrated webisode series, graphic novel, […]

TransMedia Workshop in LA – In Attendance April 25

May 3, 2011

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The global demand for producers familiar with the process of developing transmedia content (across several mediums like games, mobile, television and film) for studios and networks is on the rise.  This 4-hour event at the Beverly Hills Hotel was the first of its kind and unique in the world, delivering practical, how-to TransMedia training led […]

TLP Adds TVTak to TransMedia Platform Integrations = Social TV

April 29, 2011

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It’s Not TV … Now It’s Social TV … TransMedia Tools You Need Content + TransMedia Multi-Platforms + Engagement + Call to Action = Meaningful Metrics and ROI to Brands TLP Offers  TVTak for Select TransMedia Campaign Integrations TvTak offers new types of direct engagement between viewers and advertisers.  See something that interests you?  Advertisers […]

TLP Recommends “Finding the GAP” and “Disruptive Change” in TransMedia Strategies

April 29, 2011

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Observations and insights are not the same thing.  In TransMedia, this is very important. Observations mean raw data.  It’s a gradual accumulation of research information … that one  consciously and carefully records— exactly the way we saw or heard it … no interpretation added. By contrast, insights are the sudden realizations.  We know them as […]

TransMedia + Social Media + An Entertainment Property = Audience Engagement

April 27, 2011

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In the new film Source Code, there’s an interactive digital StoryWorld developed in the film’s marketing campaign.  It’s a successful technique which TV serials, webisodes, mobisodes and bonus content promotions could easily integrate. It”s a first for Summit Entertainment.  That’s the studio producing the thriller, Source Code (Jake Gyllenhaal) which has  a social media game […]

The Power of Belief – Thoughts are Things

December 11, 2009

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…”Thoughts are Things,” and powerful things at that, when they are mixed with definiteness of purpose, persistence, and a burning desire for their translation into riches, or other material objects. …when a man really desires a thing so deeply that he is willing to stake his entire future on a single turn of the wheel […]