Browsing All posts tagged under »Intimacy«

TLP Recommends “Finding the GAP” and “Disruptive Change” in TransMedia Strategies

April 29, 2011

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Observations and insights are not the same thing.  In TransMedia, this is very important. Observations mean raw data.  It’s a gradual accumulation of research information … that one  consciously and carefully records— exactly the way we saw or heard it … no interpretation added. By contrast, insights are the sudden realizations.  We know them as […]

Naked Pizza Twittering

December 6, 2009

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Naked Pizza, a New Orleans Pizzeria that specializes in healthy pies, set a one day sales record using social media.  In fact 68% of their sales came from people “calling in from Twitter.” Using the Twitter platform, they are able to tell exactly how much in sales can be attributed to the Twitter action. Are […]

Jordan’s Become Legendary Campaign – What’s the Lovemark Here?

December 4, 2009

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In January 2008, the “Become Legendary” Campaign was launched.  From the Press Release:  “BECOME LEGENDARY” is intended to inspire consumers to exceed expectations, challenge conventional views of sportsmanship and explain that greatness is attainable. Using evocative imagery, the ad campaign animates the Jordan Brand core truths – Authentic, Uncompromised, Earned, and Aspirational – which speak […]

What is your Passion?

December 4, 2009

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Kevin Roberts has defined Lovemarks of a brand as something which is intimate, sensual and mysterious. The Legacy Productions aggregates and distributes inspirational and motivational content as an expression of its mission to empower.

Inspiration Message for Life from The Legacy Productions

December 3, 2009

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The future belongs to those who believe in the beauty of their dreams. Eleanor Roosevelt

The Back Story 1.2 on Our “One Brick at a Time Campaign” with Will Smith Video

December 1, 2009

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BACK STORY 1.2 ON THE LEGACY PRODUCTIONS’ “ONE BRICK AT A TIME CAMPAIGN”. OUR GOAL:  1,000,000 views by March 1, 2010 So … What Are Your Lovemarks … At Your Blog or Website … Your Answer is Important As human beings, we connect to one another by inspiration.  The “One Brick at a Time” Campaign […]

The Back Story 1.1 on Our “One Brick at a Time Campaign” with Will Smith Video

November 29, 2009

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Why Did The Legacy Productions Create its “One Brick at a Time Campaign”? Our story begins with Laura Van Vleet [http://www.linkedin.com/in/lauravanvleet], an incredibly gifted, intuitive writer with The Legacy Productions.  She sent out an email to all of us entitled “Motivational Monday”.  It had two video links in it and one of them was the […]