Browsing All posts tagged under »JOBz«

The Legacy Productions Branding “Lovemarks” for Reality TV Series: JOBz

December 29, 2009


Kevin Roberts, CEO of Saatchi & Saatchi turned the advertising agency around with the concept and implementation of Lovemarks branding strategies for Fortune 500 clients.    A few years ago, Saatchi & Saatchi looked closely at the question:   What makes some brands inspirational, while others struggle?  And they came up with the answer: Lovemarks:  the future […]