Browsing All posts tagged under »Kevin Roberts«

TLP TransMedia Strategies for Broadcast News Outlets

May 2, 2011

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THE NEWS ABOUT THE NEWS.  “Nearly half of respondents (48 percent) said their primary source of news and information is the Internet, an increase from 40 percent who said the same a year ago. Younger adults were most likely to name the Internet as their top source —55 percent of those age 18 to 29 […]

A Brand is Not a Logo … It’s an Experience.

April 18, 2011

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Kevin has clearly led the field with Fortune 500 Companies. If they adopt “Lovemarks” as a branding strategy, why are medium and smaller companies reluctant?

The Legacy Productions Branding “Lovemarks” for Reality TV Series: JOBz

December 29, 2009

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Kevin Roberts, CEO of Saatchi & Saatchi turned the advertising agency around with the concept and implementation of Lovemarks branding strategies for Fortune 500 clients.    A few years ago, Saatchi & Saatchi looked closely at the question:   What makes some brands inspirational, while others struggle?  And they came up with the answer: Lovemarks:  the future […]

Jordan’s Become Legendary Campaign – What’s the Lovemark Here?

December 4, 2009

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In January 2008, the “Become Legendary” Campaign was launched.  From the Press Release:  “BECOME LEGENDARY” is intended to inspire consumers to exceed expectations, challenge conventional views of sportsmanship and explain that greatness is attainable. Using evocative imagery, the ad campaign animates the Jordan Brand core truths – Authentic, Uncompromised, Earned, and Aspirational – which speak […]

What is your Passion?

December 4, 2009

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Kevin Roberts has defined Lovemarks of a brand as something which is intimate, sensual and mysterious. The Legacy Productions aggregates and distributes inspirational and motivational content as an expression of its mission to empower.

The Back Story 1.2 on Our “One Brick at a Time Campaign” with Will Smith Video

December 1, 2009

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BACK STORY 1.2 ON THE LEGACY PRODUCTIONS’ “ONE BRICK AT A TIME CAMPAIGN”. OUR GOAL:  1,000,000 views by March 1, 2010 So … What Are Your Lovemarks … At Your Blog or Website … Your Answer is Important As human beings, we connect to one another by inspiration.  The “One Brick at a Time” Campaign […]

The Back Story 1.1 on Our “One Brick at a Time Campaign” with Will Smith Video

November 29, 2009

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Why Did The Legacy Productions Create its “One Brick at a Time Campaign”? Our story begins with Laura Van Vleet [http://www.linkedin.com/in/lauravanvleet], an incredibly gifted, intuitive writer with The Legacy Productions.  She sent out an email to all of us entitled “Motivational Monday”.  It had two video links in it and one of them was the […]