Browsing All posts tagged under »Lovemarks«

TLP Now Developing “Walker” as a TransMedia Entertainment Property

May 19, 2011

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The Walker Blog Website Can Be Found Here Walker YouTube Site,    Walker Facebook Site One of the many planned Walker website portals under development for the TransMedia project states: “WALKER  is a new “Social Benefit” TransMedia Entertainment Property being produced by The Legacy Productions.  We invite you to become a part of the experience […]

QR Code Usage up 4,549% in 1st QTR 2011 – TLP integrates QR Codes in TransMedia Strategies

May 18, 2011

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Mobile bar code scanning has increased by 4,549 percent in the first quarter of 2011 on a year-over-year basis, according to a Mobio Identity Systems study. Report May 2011:  “The Naked Facts: Whiplash Edition QR Barcode Scanning in Q1-2011”  READ FULL REPORT HERE. With the increase in smartphone purchases for both iPhone and Android devices, which […]

TransMedia in Hispanic Television – Univision and Buick

May 1, 2011

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It’s an Ad Within an Ad Within a TV Show for Univision Novela AdAge Reports:  “In Bid to Sell Buicks With Intrigue and Plot, Network and GM Roll Out Character-Driven Spot.” The article reports:  “As head of Hispanic ad agency Publicidad Arismendi, Eva Rodriguez won General Motors’ Buick account and created the car brand’s first […]

TLP Completes “Connected TV” White Paper – Latin TV Market Focus

April 20, 2011

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Managed TV versus Over the top video The impact of connected TVs on the TV industry (RequestPDF – contact button) What You Need To Know: A Sixty Second Version UNIVISION STATEMENT AT YOUTUBE:  You’ve probably read the headlines: “New census milestone: Hispanics reach 50 million”; “U.S. Hispanic population tops 50 million” and one of our […]

A Brand is Not a Logo … It’s an Experience.

April 18, 2011

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Kevin has clearly led the field with Fortune 500 Companies. If they adopt “Lovemarks” as a branding strategy, why are medium and smaller companies reluctant?

The Love Kitchen – TransMedia 4 Screen Syndication Strategy

April 18, 2011

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TLP is assisting TheLoveKitchen with TransMedia, 4 Screen Packaging of the reality show which is now in development.  Synopsis from Show Website.  “The Love KitchenTM is a new seductive dating and upscale cooking show combing sex appeal and food.  TLK unmasks the true personalities of the contestants by turning up the temperature on their first […]

The Legacy Productions Branding “Lovemarks” for Reality TV Series: JOBz

December 29, 2009

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Kevin Roberts, CEO of Saatchi & Saatchi turned the advertising agency around with the concept and implementation of Lovemarks branding strategies for Fortune 500 clients.    A few years ago, Saatchi & Saatchi looked closely at the question:   What makes some brands inspirational, while others struggle?  And they came up with the answer: Lovemarks:  the future […]