Browsing All posts tagged under »media«

TLP Adds TVTak to TransMedia Platform Integrations = Social TV

April 29, 2011

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It’s Not TV … Now It’s Social TV … TransMedia Tools You Need Content + TransMedia Multi-Platforms + Engagement + Call to Action = Meaningful Metrics and ROI to Brands TLP Offers  TVTak for Select TransMedia Campaign Integrations TvTak offers new types of direct engagement between viewers and advertisers.  See something that interests you?  Advertisers […]

TLP Adds FusionTalk Video Emails to Interactive Slate of TransMedia Tools

April 29, 2011

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For years TransMedia companies have searched for a suitable and attractive interface for the delivery of video email messages.  A GetResponse “2010 Email Marketing Trends” survey was conducted online from January 27 to February 5, 2010.   When a group of small to medium size business marketing companies were  asked if they used video email […]

New Marketing Option Can Combine iTV and Mobile – TLP Incorporates “IntoNow” in TransMedia Packaging Services

April 28, 2011

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THE NATIONAL BRANDS ARE WEIGHING IN … Large advertisers have indicated a strong desire for strategies to capitalize on both interactive TV and mobile platforms.  An opportunity to combine the two is now available and it is being incorporated by savvy TransMedia companies. Pepsi thinks so.  So do a number of other NATIONAL BRANDS. One […]

In a TransMedia World … The Mobile Ad Market is Exploding – Up 36%

April 28, 2011

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Rhythm NewMedia releases metrics every quarter to help you evaluate the effectiveness of your mobile video ad campaigns and to learn best practices. Data points are based on ads served across iPhone, iPod Touch, iPad, Android and other devices in the US market.  In Q1, Rhythm served over 728 million average monthly content views in […]

A Brand is Not a Logo … It’s an Experience.

April 18, 2011

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Kevin has clearly led the field with Fortune 500 Companies. If they adopt “Lovemarks” as a branding strategy, why are medium and smaller companies reluctant?