Browsing All posts tagged under »message«

TLP Adds TVTak to TransMedia Platform Integrations = Social TV

April 29, 2011


It’s Not TV … Now It’s Social TV … TransMedia Tools You Need Content + TransMedia Multi-Platforms + Engagement + Call to Action = Meaningful Metrics and ROI to Brands TLP Offers  TVTak for Select TransMedia Campaign Integrations TvTak offers new types of direct engagement between viewers and advertisers.  See something that interests you?  Advertisers […]

TransMedia + Social Media + An Entertainment Property = Audience Engagement

April 27, 2011


In the new film Source Code, there’s an interactive digital StoryWorld developed in the film’s marketing campaign.  It’s a successful technique which TV serials, webisodes, mobisodes and bonus content promotions could easily integrate. It”s a first for Summit Entertainment.  That’s the studio producing the thriller, Source Code (Jake Gyllenhaal) which has  a social media game […]

A Brand is Not a Logo … It’s an Experience.

April 18, 2011


Kevin has clearly led the field with Fortune 500 Companies. If they adopt “Lovemarks” as a branding strategy, why are medium and smaller companies reluctant?