Browsing All posts tagged under »narrowcast«

TLP Creates PoliticalQRCodes(tm) as a TransMedia Agency Service and “End to End” Solution for Political Campaigns

May 29, 2011

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QR Codes Are Taking US Politics by Storm – Outlook for 2011-2012 The number of mobile phones will exceed 5 Billion in 2010 according to the ITU; out numbering personal computers 5 to 1. Facebook has over 500 Million users, over half the daily activity is via the mobile web. Twitter recently exceeded 20 Billion text […]

TLP Now Developing “Walker” as a TransMedia Entertainment Property

May 19, 2011

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The Walker Blog Website Can Be Found Here Walker YouTube Site,    Walker Facebook Site One of the many planned Walker website portals under development for the TransMedia project states: “WALKER  is a new “Social Benefit” TransMedia Entertainment Property being produced by The Legacy Productions.  We invite you to become a part of the experience […]

TransMedia in Hispanic Television – Univision and Buick

May 1, 2011

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It’s an Ad Within an Ad Within a TV Show for Univision Novela AdAge Reports:  “In Bid to Sell Buicks With Intrigue and Plot, Network and GM Roll Out Character-Driven Spot.” The article reports:  “As head of Hispanic ad agency Publicidad Arismendi, Eva Rodriguez won General Motors’ Buick account and created the car brand’s first […]

Why SmartPhone Integrations are Included in TLP TransMedia Strategies – 2011

May 1, 2011

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May 5, 2011 Report:  The worldwide smartphone market grew 80% in the first quarter compared to a year ago as manufacturers rolled out much-anticipated new devices and prices on older models dropped, according to new data from technology research firm IDC. The number of smartphones shipped in the quarter nearly doubled to 99.6 million units […]

TLP TransMedia Overview for 2011- How Can Brands Benefit?

April 30, 2011

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Click Above to Download PDF 1)  What is a Transmedia Narrative? 2)  What are some recent examples? 3)  What makes TransMedia Stories  interesting to an audience? 4)  What does it mean for your Brand and how is it Monetized? 5)  How Is A TransMedia Strategy Initiated?

New Marketing Option Can Combine iTV and Mobile – TLP Incorporates “IntoNow” in TransMedia Packaging Services

April 28, 2011

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THE NATIONAL BRANDS ARE WEIGHING IN … Large advertisers have indicated a strong desire for strategies to capitalize on both interactive TV and mobile platforms.  An opportunity to combine the two is now available and it is being incorporated by savvy TransMedia companies. Pepsi thinks so.  So do a number of other NATIONAL BRANDS. One […]

TransMedia + Social Media + An Entertainment Property = Audience Engagement

April 27, 2011

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In the new film Source Code, there’s an interactive digital StoryWorld developed in the film’s marketing campaign.  It’s a successful technique which TV serials, webisodes, mobisodes and bonus content promotions could easily integrate. It”s a first for Summit Entertainment.  That’s the studio producing the thriller, Source Code (Jake Gyllenhaal) which has  a social media game […]