Browsing All posts tagged under »One Brick at a Time Campaign«

The Power of Belief – Thoughts are Things

December 11, 2009

0

…”Thoughts are Things,” and powerful things at that, when they are mixed with definiteness of purpose, persistence, and a burning desire for their translation into riches, or other material objects. …when a man really desires a thing so deeply that he is willing to stake his entire future on a single turn of the wheel […]

Jordan’s Become Legendary Campaign – What’s the Lovemark Here?

December 4, 2009

0

In January 2008, the “Become Legendary” Campaign was launched.  From the Press Release:  “BECOME LEGENDARY” is intended to inspire consumers to exceed expectations, challenge conventional views of sportsmanship and explain that greatness is attainable. Using evocative imagery, the ad campaign animates the Jordan Brand core truths – Authentic, Uncompromised, Earned, and Aspirational – which speak […]

What is your Passion?

December 4, 2009

0

Kevin Roberts has defined Lovemarks of a brand as something which is intimate, sensual and mysterious. The Legacy Productions aggregates and distributes inspirational and motivational content as an expression of its mission to empower.

The Back Story 1.2 on Our “One Brick at a Time Campaign” with Will Smith Video

December 1, 2009

0

BACK STORY 1.2 ON THE LEGACY PRODUCTIONS’ “ONE BRICK AT A TIME CAMPAIGN”. OUR GOAL:  1,000,000 views by March 1, 2010 So … What Are Your Lovemarks … At Your Blog or Website … Your Answer is Important As human beings, we connect to one another by inspiration.  The “One Brick at a Time” Campaign […]

The Back Story 1.1 on Our “One Brick at a Time Campaign” with Will Smith Video

November 29, 2009

0

Why Did The Legacy Productions Create its “One Brick at a Time Campaign”? Our story begins with Laura Van Vleet [http://www.linkedin.com/in/lauravanvleet], an incredibly gifted, intuitive writer with The Legacy Productions.  She sent out an email to all of us entitled “Motivational Monday”.  It had two video links in it and one of them was the […]