Browsing All posts tagged under »OTT«

TransMedia + Social Media + An Entertainment Property = Audience Engagement

April 27, 2011

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In the new film Source Code, there’s an interactive digital StoryWorld developed in the film’s marketing campaign.  It’s a successful technique which TV serials, webisodes, mobisodes and bonus content promotions could easily integrate. It”s a first for Summit Entertainment.  That’s the studio producing the thriller, Source Code (Jake Gyllenhaal) which has  a social media game […]

TLP Completes “Connected TV” White Paper – Latin TV Market Focus

April 20, 2011

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Managed TV versus Over the top video The impact of connected TVs on the TV industry (RequestPDF – contact button) What You Need To Know: A Sixty Second Version UNIVISION STATEMENT AT YOUTUBE:  You’ve probably read the headlines: “New census milestone: Hispanics reach 50 million”; “U.S. Hispanic population tops 50 million” and one of our […]

The Love Kitchen – TransMedia 4 Screen Syndication Strategy

April 18, 2011

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TLP is assisting TheLoveKitchen with TransMedia, 4 Screen Packaging of the reality show which is now in development.  Synopsis from Show Website.  “The Love KitchenTM is a new seductive dating and upscale cooking show combing sex appeal and food.  TLK unmasks the true personalities of the contestants by turning up the temperature on their first […]