Browsing All posts tagged under »pull marketing«

TLP Adds Google+1 and GoogleTV Integrations to Subscriptions Services for PoliticalQRCodes(TM), LegalQRCodes(TM), MedicalQRCodes(TM and EventQRCodes(TM)

July 2, 2011

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FROM EACH WEBSITE UPDATE: June 28, 2011 UPDATE:  We have included within the Subscription Service both a mobile Google +1 social media integration and a Google TV optimized site integration.  Here is why Google+1 is important to your Campaign in networking your Supporter and Volunteers in “Circles” “Sparks” “Huddles” and “Groups”.  Please watch the short […]

TLP Creates PoliticalQRCodes(tm) as a TransMedia Agency Service and “End to End” Solution for Political Campaigns

May 29, 2011

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QR Codes Are Taking US Politics by Storm – Outlook for 2011-2012 The number of mobile phones will exceed 5 Billion in 2010 according to the ITU; out numbering personal computers 5 to 1. Facebook has over 500 Million users, over half the daily activity is via the mobile web. Twitter recently exceeded 20 Billion text […]

SmartPhone and TransMedia Strategies – Why TLP Recommends SmartPhone Integrations

May 28, 2011

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Note from TLP:  Designing Mobile Experiences.  This is an outstanding PDF which clearly walks the business person through the case for making certain a mobile platform is integrated into a TransMedia Campaign of any type.  Some of the data regarding mobile phone market share is dated in the report, but the balance is highly relevant.  […]

Lifetime Brands Adding QR Codes to Product Line – TLP Integrating Lifetime Brands into Two TransMedia Projects

May 27, 2011

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Farberware®, KitchenAid®, Pfaltzgraff®, Mikasa®, Cuisinart®, Calvin Klein®, CasaModa®, Gorham®, International® Silver, Kirk Stieff®, Nautica®, Pedrini®, Sabatier®, TowleTM Silversmiths, Tuttle®, Wallace® and Vasconia® Lifetime Brands Strengthens Social Media Capabilities with QR Initiative Lifetime is launching a series of videos linked to Quick Response codes on product packaging. Lifetime Brands Achieves $50,000 Lift in Weekly Revenue Lifetime […]

Innovative Use of QR Codes – Music Album Promotions on Side of Buildings

May 27, 2011

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Here’s the innovative and interactive deal: 4 weeks 4 challenges 11 pairs of tickets 1 unreleased live track and an exclusive grand prize Play Photobooth this week and you could win a pair of tickets to these sold-out Death Cab for Cutie shows, plus a meet & greet with the band: June 7: El Rey […]

QR Code Usage up 4,549% in 1st QTR 2011 – TLP integrates QR Codes in TransMedia Strategies

May 18, 2011

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Mobile bar code scanning has increased by 4,549 percent in the first quarter of 2011 on a year-over-year basis, according to a Mobio Identity Systems study. Report May 2011:  “The Naked Facts: Whiplash Edition QR Barcode Scanning in Q1-2011”  READ FULL REPORT HERE. With the increase in smartphone purchases for both iPhone and Android devices, which […]

The State of TransMedia According to JWT – In 2011 Brands Buy In …

May 12, 2011

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JWT recently released a significant report for 2011 entitled:  “TransMedia Rising.”  In it the giant advertising firms quotes:  “What we need to do is figure out the story behind the brand, the place it wants to occupy in the consumer’s mind, deconstruct it, make it relevant and reassemble it for the relevant audiences, on the […]