Browsing All posts tagged under »Saatchi & Saatchi«

TLP TransMedia Strategies for Broadcast News Outlets

May 2, 2011

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THE NEWS ABOUT THE NEWS.  “Nearly half of respondents (48 percent) said their primary source of news and information is the Internet, an increase from 40 percent who said the same a year ago. Younger adults were most likely to name the Internet as their top source —55 percent of those age 18 to 29 […]

TLP Completes “Connected TV” White Paper – Latin TV Market Focus

April 20, 2011

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Managed TV versus Over the top video The impact of connected TVs on the TV industry (RequestPDF – contact button) What You Need To Know: A Sixty Second Version UNIVISION STATEMENT AT YOUTUBE:  You’ve probably read the headlines: “New census milestone: Hispanics reach 50 million”; “U.S. Hispanic population tops 50 million” and one of our […]

A Brand is Not a Logo … It’s an Experience.

April 18, 2011

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Kevin has clearly led the field with Fortune 500 Companies. If they adopt “Lovemarks” as a branding strategy, why are medium and smaller companies reluctant?

The Love Kitchen – TransMedia 4 Screen Syndication Strategy

April 18, 2011

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TLP is assisting TheLoveKitchen with TransMedia, 4 Screen Packaging of the reality show which is now in development.  Synopsis from Show Website.  “The Love KitchenTM is a new seductive dating and upscale cooking show combing sex appeal and food.  TLK unmasks the true personalities of the contestants by turning up the temperature on their first […]

The Legacy Productions Branding “Lovemarks” for Reality TV Series: JOBz

December 29, 2009

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Kevin Roberts, CEO of Saatchi & Saatchi turned the advertising agency around with the concept and implementation of Lovemarks branding strategies for Fortune 500 clients.    A few years ago, Saatchi & Saatchi looked closely at the question:   What makes some brands inspirational, while others struggle?  And they came up with the answer: Lovemarks:  the future […]

Jordan’s Become Legendary Campaign – What’s the Lovemark Here?

December 4, 2009

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In January 2008, the “Become Legendary” Campaign was launched.  From the Press Release:  “BECOME LEGENDARY” is intended to inspire consumers to exceed expectations, challenge conventional views of sportsmanship and explain that greatness is attainable. Using evocative imagery, the ad campaign animates the Jordan Brand core truths – Authentic, Uncompromised, Earned, and Aspirational – which speak […]

The Back Story 1.2 on Our “One Brick at a Time Campaign” with Will Smith Video

December 1, 2009

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BACK STORY 1.2 ON THE LEGACY PRODUCTIONS’ “ONE BRICK AT A TIME CAMPAIGN”. OUR GOAL:  1,000,000 views by March 1, 2010 So … What Are Your Lovemarks … At Your Blog or Website … Your Answer is Important As human beings, we connect to one another by inspiration.  The “One Brick at a Time” Campaign […]