Browsing All posts tagged under »univision«

TransMedia in Hispanic Television – Univision and Buick

May 1, 2011

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It’s an Ad Within an Ad Within a TV Show for Univision Novela AdAge Reports:  “In Bid to Sell Buicks With Intrigue and Plot, Network and GM Roll Out Character-Driven Spot.” The article reports:  “As head of Hispanic ad agency Publicidad Arismendi, Eva Rodriguez won General Motors’ Buick account and created the car brand’s first […]

TLP Completes “Connected TV” White Paper – Latin TV Market Focus

April 20, 2011

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Managed TV versus Over the top video The impact of connected TVs on the TV industry (RequestPDF – contact button) What You Need To Know: A Sixty Second Version UNIVISION STATEMENT AT YOUTUBE:  You’ve probably read the headlines: “New census milestone: Hispanics reach 50 million”; “U.S. Hispanic population tops 50 million” and one of our […]