One Brick at a Time Campaign


ONE BRICK AT A TIME CAMPAIGN.”  The Legacy Productions announced it initiated on December 1, 2009 a new Viral Marketing Campaign designed to demonstrate the effect of using “engaging video” in order to cause a significant inbound marketing effect.  The inspirational Will Smith video medley found below was compiled and initially distributed on YouTube.  At the time of the ONE BRICK AT A TIME CAMPAIGN launching the video had 154,000+ views at one YouTube site and 651 ratings.  The Legacy Productions feels this video interview is extraordinary and inspiring, particularly in these challenging economic times.  The Legacy Productions has announced the goal of increasing the number of views to over 1,000,000 views by March 1, 2010. During the ONE BRICK AT A TIME Campaign, The Legacy Productions will use its viral and inbound marketing skill sets together with techniques developed by HubSpot throughout the Internet social media and blogosphere worlds in order to accomplish this objective.  We will be working very hard at accomplishing this goal.


Why We Would Like You to Leave a Comment Below? A significant purpose of this effort is to generate, encourage and foster enthusiasm in the the viewers of the video.  Like Will Smith says that he built the wall for his Father “one brick at a time” this Campaign is about encouraging the human population to extraordinary accomplishment “one person at a time.”

You can help us by encouraging at least 5 our your friends to watch this and leave a comment below.   Will Smith quotes The Alchemist by Paulo Coehlo as his favorite book.  After reading it we definitely understand his reasoning.  We encourage you to do so by clicking the box below, BUT BEFORE YOU DO, we would like you to weigh in on that subject.   Tell us which of the following quotes from The Alchemist you feel best reflect or represent what you know about Will Smith, his acting, his “ONE BRICK AT A TIME” philosophy or any other aspect of his life or observations.  PICK ONE OR MORE AND TELL US WHAT YOU THINK:

  • “It’s the possibility of having a dream come true that makes life interesting.”
  • “And, when you want something, all the universe conspires in helping you to achieve it.”
  • “Intuition is really a sudden immersion of the soul into the universal current of life.”
  • “There is only one thing that makes a dream impossible to achieve: the fear of failure.”
  • “When we strive to become better than we are, everything around us becomes better too.”
  • “I don’t live in either my past or my future. I’m interested only in the present. If you can concentrate always on the present, you’ll be a happy man. Life will be a party for you, a grand festival, because life is the moment we’re living now.”
  • “Remember that wherever your heart is, there you will find your treasure. You’ve got to find the treasure, so that everything you have learned along the way can make sense.”

No Time to Comment?  At Least Let Us Know You Were Here…

The Legacy Productions' Survey of Alchemist and Will Smith's Interview

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3 Responses “One Brick at a Time Campaign” →

  1. lauravanvleet

    December 1, 2009

    I am aware that I’m not the only person in life that rides the slippery slope of not truly going after their dreams; questioning if it’s yours to pursue, losing determination to forge on, finding it hard to ignore the fears and critics, and forgetting that in order to pursue a dream it must be done with the heart.

    So when I saw this video on Matt Morris’ website I was instantly inspired by Will Smith’s heart and wisdom, and knowing we all sometimes need that friendly nudge, reminding us that we owe it to ourselves to pursue our dreams, I thought I would share the wealth with my fellow dreamers.

    I believe every person on this earth has a dream, maybe many dreams, and imagine a world where every person pursues their inner calling, every person’s dream is made into reality. Imagine the possibilities.

    “You want something? Go get it. Period.” Will Smith to his son in “The Pursuit of Happyness”.

  2. This is such a great message of hope and inspiration. Even with his tremendous success, Will Smith expresses his committment and dedication to his dreams in a way that inspires others to follow their hearts and believe in themselves. Awesome!

1 Trackback For This Post
  1. The Legacy Productions “Will Smith” Viral Marketing Campaign « The Legacy Productions' Blog

    […] The Alchemist/Will Smith Campaign […]

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