The Legacy Productions Branding “Lovemarks” for Reality TV Series: JOBz

Kevin Roberts, CEO of Saatchi & Saatchi turned the advertising agency around with the concept and implementation of Lovemarks branding strategies for Fortune 500 clients.    A few years ago, Saatchi & Saatchi looked closely at the question:   What makes some brands inspirational, while others struggle?  And they came up with the answer: Lovemarks:  the future beyond brands

The Legacy Productions has implemented specific Lovemarks of:

Aspiration, Perseverance, Endurance, and Overcoming

… into the JOBz reality TV series’ brand image.  These Lovemarks are found throughout the JOBz’ webpage, print literature, key artwork, and other graphics in the show Media Kit.  http://www.jobztv.com

Here are some of the JOBz show posters:

Tagged: emotional communications, full service media company, JOBz, Kevin Roberts, Lovemarks, pull marketing, Saatchi & Saatchi, the legacy productions

Posted in: LoveMarks, The Legacy Productions on Inbound Marketing